good design: hubert's half and half

good packaging huberts half and half via courtney khailguess they didn't want to follow their "only the best will do" motto. photo via courtney khail

One wrong turn at the grocery store and I came face to face with a massive drink display- cans upon cans of a lemonade/tea blend waiting for me to take some home. I hesitated for two reasons. First, I've never had a canned tea that was good so I normally steer clear from them, and second, I don't really see the purpose in paying for something that's canned when I can make it fresh at home. But there they were. Happy, smiling faces coaxing me "to just try them" and how could I not? It was all natural! The packaging was super fun! Cheerful, bright, slightly retro type. And they were on sale. So I bought two, took some photos to share with y'all, and cracked one open to try.

What happened next I didn't quite anticipate. My mouth was flooded with the most artificial taste I've ever had (and this includes orange Fanta.) It was horrible! Thinking it might just be me, I asked J to try it. Apparently it wasn't just me.

Just goes to show you how much packaging affects what we buy. I had my doubts, but because it was so cheerful and well done, I went against my gut and took a chance. Here's to hoping I learned my lesson.